I received an interesting advent calendar last week in my inbox. It was an advent calendar of content marketing tips. I called this a win for three reasons: It was incredibly timely, relevant to me and my business and it was easily digestible. I was so impressed with this idea it got me thinking about what other value-added bonuses a business could offer around the holidays.

Now, we're too far in to take advantage of all 24 days, but there are still the 12 days of Christmas. So ask yourself: How can I package industry insights, ideas or even products in fun and interesting ways?

12 DIY home improvement tips as a contractor
12 unique topping combinations for your pizza parlor
12 days of DIY crafts
12 holiday-themed sundaes, lattes, printables, etc.
12 days of deals

Tell me, what are you incorporating the holidays into your business this time of year?

The Marketing Blog

'Tis the Season for Holiday-Inspired Marketing

Sara Tetzloff Consulting